Justice Department is considering breaking up Google

GaryPageau , , ,
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Search engine giant Google LLC may be broken up into different parts by the U.S. Department of Justice, following an August federal judge ruling that the company monopolized the online search engine market, according to Quartz. To address the monopoly, the Justice Department filed yesterday that it will pursue remedies to prevent and restrain any present and future maintenance of its dominance in the search market.

These actions may be “behavioral and structural remedies that would prevent Google from using products such as Chrome, Play, and Android to advantage Google search and Google search-related products and features—including emerging search access points and features, such as artificial intelligence—over rivals or new entrants.” Other restrictions include limiting or prohibiting default agreements, preinstallation agreements, and other revenue-sharing arrangements related to its search and search-related products.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.